written by Oluwatise Benson
The Giant of Africa, popularly referred to as “Nigeria,” is experiencing an energetic rebirth fueled by a new generation of creative minds. From visual artists, musicians, filmmakers down to fashion designers, Nigeria’s growth in the creative scene is capturing global attention and redefining the country’s cultural narrative. The rise of upcoming creatives in the country is proof of the nation’s rich artistic heritage and its potential to configure the future of global creativity.
Recently; access to technology, a growing middle class and a youthful population eager to be heard creatively, has been the factors responsible for the exponential growth of Nigeria’s creative industry. This zestful environment has provided fruitful ground for promising talents to thrive and make their mark under the spotlight.
The country’s diversity is another notable aspect of its creative boom. From the crowded streets of Lagos to the serene landscapes of Jos, creatives from all 36 states (plus the Federal Capital Territory) are making waves with their unique and inventive point of view, both home and abroad.
In the melodic domain, Nigerian artists are at the vanguard of the global “Afrobeat to the world” movement, merging traditional rhythms with modern-day sounds to create contagious melodies that speak to audiences worldwide. Acts like Wizkid, Davido, Burna Boy and Tiwa Savage have achieved international success, securing Nigeria’s position as a powerhouse in the music industry.
Nigerian Filmmakers are also gaining recognition for their bold storytelling and cinematic prowess with the success of movies like; King of Boys, October 1, A Tribe Called Judah, Brotherhood, just to mention a few. Nigerian filmmakers are challenging popular belief and advertising the diversity of Nigeria culture to a global audience.
In the visual arts, Nigerian artists are pushing boundaries and changing the narrative behind African aesthetics. Again, from traditional painting and sculpture, down to digital art, Nigerian artists like; Dipo Doherty, Peju Alatise, Bruce Obomeyoma are touring different themes of politics, social justice and identity with depth and modulation.
In the world of fashion, Nigerian designers are being applauded for innovative designs and vibrant colors that draw inspiration from traditional textiles. Brands like; Orange Culture, Lisa Folawiyo, Ade Bakare and Oríré are putting Nigerian fashion on the map.
A supportive environment of creative hubs working behind the scene, art galleries, music studios, film production companies and festivals provide platforms for creatives to not just nurture their talents but also network with industry insiders. African parents, who usually discourage their children from venturing into the creative world, now go extra mile to make sure their kids succeed in said world.
As mentioned earlier, the advancement of technology and rise in social media have leveled the playing field with access to audience, allowing up and coming creatives bypass traditional gatekeepers and reach global markets directly. Platforms like; Instagram, Spotify, Boomplay, Audiomack, TikTok and YouTube have become important tools for promoting and distributing contents, enabling these artists to build fan base organically and also collaborate with peers from around the world.
As Nigeria’s creative industry continues to progress and expand, there are limitless opportunities for growth. With the right infrastructure, Nigeria’s upcoming creatives can drive economic development, promote cultural exchange and also inspire positive change both locally and internationally.
In conclusion, the rise of upcoming creatives in Nigeria indicates a new era of cultural versatility and artistic excellence. Their resilience, entrepreneurial spirit and limitless creativity, Nigeria’s fast rising creatives are reshaping the global cultural scene and leaving a mark on the world. As the world takes notice, Nigeria’s creative rebirth is hell bent on reaching greater heights in coming years.